Minerals are everywhere.
Whether you’re drinking bottled water or using mineral water in the shower, you’re likely to encounter them in some form.
Now, they’re being marketed in a way that’s more focused on what they are and not what you think they are.
Boss and Boss mineral water are the first mineral water brands to incorporate the word “mineral” in their labels, which will make them easier to identify, and easier to use, said Mike Rios, vice president of corporate communications for Boss and Bass.
Mineral water is also becoming a part of the diet.
“There are a lot of companies that sell mineral water and they are marketing it as a diet supplement,” Rios said.
While mineral water may seem like a good idea, Rios added that the term “minerals” has a negative connotation, which is why the company is making a distinction between the mineral and the mineral water.
The new mineral label also includes the word natural, which means it’s safe to drink.
“There’s no way in hell that you’re going to find any minerals in this water,” Roes said.
The company is also offering a mineral water that’s not distilled, but instead contains minerals that have been filtered through water purification.
It’s an interesting change for a company that is one of the top brands in the world.
“We’ve had a long history of using minerals in the water and that’s what we’ve always done,” Ricks said.
“I think it’s a really great step forward for our brand.”
While Boss and Bonmons brand will be available in stores, Roes noted that mineral water is available online.